Measuring commissioners’ willingness-to-pay for community based childhood obesity prevention programmes using a discrete choice experiment

Table 4 Estimation results

	Parameter Mean	Standard deviation
Average enrolment	0.173 (0.522)	0.324 (0.656)
Average number completing	4.81^a (0.813)	1.71 (0.793)
Average additional portions of fruit and veg eaten each day	16.6^a (2.29)	8.91 (1.83)
Hours of staff time per week	−0.588^a (0.253)	1.18 (0.264)
Setup cost (£1000 s)	−0.389^a (0.117)	0.516 (0.207)
Annual running cost (£1000 s)	0.149^a (0.0361)	0.0727 (0.0210)
N	64

Note. Standard errors in parentheses
Parameters for attributes other than annual running cost represent marginal willingness-to-pay in £1000s, i.e. how much more participants are willing to pay for a programme with one extra unit of the attribute
^aIndicates statistical significance at the 5% level after adjustment using Holm’s sequential Bonferroni correction [35]

ISSN: 1471-2458