From: Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design
No.
Marketing mix strategies
Influenced
N (%)
Not influenced
P-value
β (95% CI)
1
Product strategy
71(52.2)
65(47.8)
0.00
0.08 (0.03–0.14)
2
Place strategy
3
Price strategy
80(58.8)
56(41.2)
4
Promotion strategy
83(61)
53(39)