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Table 3 Perceived influence of place strategy on physicians’ prescribing behavior in hospitals of Dessie, Ethiopia (n = 136)

From: Influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in public and private hospitals, Dessie, Ethiopia: a mixed study design

No.

Description

SDa

N (%)

Da

N (%)

Na

N (%)

Aa

N (%)

SAa

N (%)

Mean ± SD

1

Pharmaceutical product availability

0 (0)

6 (4.4)

10 (7.4)

63(46.3)

57 (41.9)

4.26 ± 0.77

2

Inclusion of medicine in the hospital medicine list

1 (0.7)

14 (10.3)

34 (25)

50(36.8)

37 (27.2)

3.79 ± 0.98

3

Availability of local agent (importer/distributor) representing the principal company

7 (5.1)

25 (18.4)

36 (26.5)

42 (30.9)

26 (19.1)

3.40 ± 1.14

4

Availability of real-time product information from distribution intermediaries

4 (2.9)

24 (17.6)

25 (18.5)

51 (37.5)

32 (23.5)

3.61 ± 1.11

5

Presence of sole supplier

6 (4.4)

31 (22.8)

39 (28.6)

50 (36.8)

10 (7.4)

3.20 ± 1.01

6

Fast deliveries with special storage and distribution of medicines

3(2.2)

22 (16.2)

26 (19.1)

52 (38.2)

33 (24.3)

3.66 ± 1.08

7

Reverse pharmaceutical (product recall)

8 (5.9)

24 (17.6)

47 (34.6)

37 (27.2)

20 (14.7)

3.27 ± 1.09

  1. aResponses ranged from strongly disagree (1) to strongly agree (5)