Table 1 Demographics of Net and Gross Samples
From: Standardised snus packaging reduces brand differentiation: a web-based between-subject experiment
Net Sample | Gross Sample | |
|---|---|---|
N | 625 | 3400 |
Age | ||
Range | 16–30 | 16–31 |
18> | 12.6% | 13.3% |
18–22 | 30.1% | 35.8% |
22< | 57.3% | 50.9% |
Gender | ||
Female | 55.2% | 44.0% |
Snus Use | ||
Daily use | 18.6% | – |
Weekly use | 3.3% | – |
Tried/Occasional use | 35.9% | – |
Never used | 42.3% | – |
Education completed | ||
Elementary (10 year) | 17.4% | – |
College/Vocational | 37.7% | – |
Higher(< 4 years) | 28.2% | – |
Higher(> 4 years) | 16.7% | – |
Personal Income | ||
Below NOK 200000 | 40.3% | – |
200′-299’ | 7.0% | – |
300′-399 | 8.8% | – |
400′-599’ | 17.2% | – |
600′-799’ | 2.2% | – |
> 799’ | 1.8% | – |
Unwilling to report | 22.6% | – |