Adolescent perceptions of dissuasive sticks: a web survey among 16–20 year olds in Norway

BMC Public Health

Table 3 Results from direct comparison tasks ^a

	Standard	White	Min. life lost	Smoking kills	Yellow	Green	No difference
Which cigarette has the best taste?	%	%	%	%	%	%	%
Total sample (N = 241)	25.3	33.6	1.2	0.4	2.1	1.7	35.7
Gender
Female	22.5	38.5	0.6	0.6	1.8	2.4	33.7
Male	31.0	22.5	2.8	0.0	2.8	0.0	40.8
Susceptible to smoking^b
No	17.2	36.1	0.8	0.0	0.8	1.6	43.4
Yes	34.1	31.7	1.2	0.0	1.2	2.4	29.3
Current smoking
No	24.0	34.3	1.0	0.0	1.0	2.0	37.7
Yes**	32.4	29.7	2.7	2.7	8.1	0.0	24.3
Current snus use
No	24.4	31.7	1.1	0.0	2.8	1.7	38.3
Yes	27.9	39.3	1.6	1.6	0.0	1.6	27.9
Which cigarette would you want to try?
Total sample (N = 249)	22.5	43.0	6.8	0.8	2.0	5.6	19.3
Gender
Female	20.6	50.9	4.6	0.6	2.3	2.9	18.3
Male***	27.4	23.3	12.3	1.4	1.4	12.3	21.9
Susceptible to smoking^b
No	17.2	39.1	7.0	0.8	2.3	2.3	31.3
Yes**	33.7	43.4	4.8	1.2	1.2	7.2	8.4
Current smoking
No	23.7	40.8	6.2	0.9	1.9	4.3	22.3
Yes*	15.8	55.3	10.5	0.0	2.6	13.2	2.6
Current snus use
No	25.7	40.6	6.4	0.5	2.7	3.2	20.9
Yes*	12.9	50.0	8.1	1.6	0.0	12.9	14.5
Which cigarette looks more harmful?
Total sample (N = 277)	2.5	0.4	18.4	1.8	22.4	43.3	11.2
Gender
Female	1.6	0.5	19.2	1.0	23.8	43.0	10.9
Male	4.8	0.0	16.9	3.6	18.1	44.6	12.0
Susceptible to smoking^b
No	3.5	0.0	16.1	2.1	17.5	44.8	16.1
Yes	1.1	0.0	20.2	2.1	24.5	45.7	6.4
Current smoking
No	2.5	0.0	17.7	2.1	20.3	45.1	12.2
Yes*	2.5	2.5	22.5	0.0	35.0	32.5	5.0
Current snus use
No	2.4	0.5	19.0	1.9	20.5	44.3	11.4
Yes	3.0	0.0	16.4	1.5	28.4	40.3	10.4

Chi square group differences: *: p < .05; **: p < .01; ***: p < .001. ^a Each section shows results from 4 independent analyses
^bSmokers are not included in the susceptible to smoking analysis

ISSN: 1471-2458