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Table 3 Mean (sd.) (unadjusted) subsequent and usual FV consumption in male and female consumers in response to the ‘1 of you 5-a-day’ label and the ‘3 of your 5-a-day’ label (N = 194)

From: 5-a-day fruit and vegetable food product labels: reduced fruit and vegetable consumption following an exaggerated compared to a modest label

 

Label type

Usual FV consumption

Subsequent FV consumption

Females

1 of your 5-a-day (N = 53)

2.5 (2.1)

2.7 (2.3)

3 of your 5-a-day (N = 51)

2.4 (1.9)

2.3 (1.8)

Males

1 of your 5-a-day (N = 44)

2.0 (1.9)

1.8 (1.4)

3 of your 5-a-day (N = 46)

1.5 (1.5)

1.2 (1.1)

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BMC Public Health

ISSN: 1471-2458

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