Fig. 4From: The influence of societal individualism on a century of tobacco use: modelling the prevalence of smokingRelative conformity a and average slope s x versus Hofstede’s IDV for seven OECD countries. For both panels the line of best fit is given by a solid line. a Relative conformity a is negatively correlated with IDV (ρ=−0.87, p=0.011, best fit slope: −5.6×10−3). b The positive correlation between average slope in smoking prevalence s x and IDV (ρ=0.85, p=0.015, best fit slope: 2.2×10−4) is consistent with slower change in collectivistic societies: the average slope is greater in individualistic societies and smaller in collectivistic societiesBack to article page