Table 3 Estimates of the impact of program exposure on the odds of ever having used a condom, female sample
From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia
OR (95% CI) | Total exposure | Radio programs | TV programs |
|---|---|---|---|
Exposure | |||
Total | 1.059*** (1.029 – 1.090) | ||
Radio programs | 1.079*** (1.036 – 1.124) | ||
TV programs | 1.082** (1.021 – 1.147) | ||
Age | 0.964*** (0.957 – 0.971) | 0.964*** (0.957 – 0.971) | 0.965*** (0.958 – 0.972) |
Religion (ref: Protestant) | ** | ** | ** |
Catholic | 0.831* (0.716 – 0.965) | 0.833* (0.717 – 0.966) | 0.832* (0.717 – 0.966) |
Other | 0.543* (0.318 – 0.928) | 0.544* (0.318 – 0.930) | 0.537* (0.314 – 0.917) |
Residence (ref: rural) | *** | *** | *** |
Capital | 1.699*** (1.382 – 2.087) | 1.829*** (1.505 – 2.223) | 1.741*** (1.407 – 2.154) |
Other urban | 1.261** (1.079 – 1.475) | 1.313*** (1.130 – 1.527) | 1.298** (1.109 – 1.519) |
Education (ref: No formal education) | *** | *** | *** |
Primary | 2.090*** (1.632 – 2.675) | 2.079*** (1.623 – 2.663) | 2.150*** (1.680 – 2.751) |
Secondary & higher | 4.798*** (3.669 – 6.274) | 4.903*** (3.756 – 6.399) | 5.100*** (3.913 – 6.647) |
Number of partners past 12 months | 2.260*** (1.917 – 2.665) | 2.253*** (1.911 – 2.657) | 2.261*** (1.918 – 2.666) |
Perceived AIDS risk (ref: None) | |||
Small | 1.203* (1.002 – 1.444) | 1.206* (1.005 – 1.447) | 1.200 (1.000 – 1.440) |
Moderate | 1.183* (1.006 – 1.392) | 1.185* (1.007 – 1.394) | 1.178* (1.001 – 1.385) |
High + has AIDS | 1.008 (0.855 – 1.190) | 1.006 (0.853 – 1.187) | 1.022 (0.867 – 1.206) |
Wants child in next 2 years | 0.703*** (0.595 – 0.830) | 0.702*** (0.594 – 0.829) | 0.706*** (0.598 – 0.834) |
Last partner was casual | 0.646 (0.360 – 1.160) | 0.647 (0.361 – 1.161) | 0.636 (0.355 – 1.142) |
Constant | 0.127*** (0.089 – 0.183) | 0.127*** (0.089 – 0.182) | 0.127*** (0.089 – 0.182) |
ORD | 1.41 | 1.36 | 1.27 |
Pseudo-R2 | 10.0%*** | 10.0%*** | 9.9%*** |