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Table 5 Effect of different warning labels and endorsements on openness to trying alternative tobacco products

From: Nonsmokers’ responses to new warning labels on smokeless tobacco and electronic cigarettes: an experimental study

 

Moist snuff

Snus

E-cigarettes

 

Pretest

Posttest

d

Pretest

Posttest

d

Pretest

Posttest

d

Current WL

1.12

1.88

0.38*

1.08

1.75

0.39*

1.12

1.72

0.37*

Graphic WL

1.00

1.44

0.33*

1.03

1.34

0.29*

1.54

1.70

0.09

“Lower risks”

1.12

1.31

0.19

1.14

1.33

0.18

1.40

2.18

0.38*

“FDA Approved”

1.07

1.33

0.29*

1.15

1.47

0.26*

1.40

1.62

0.14

No Label

1.10

1.35

0.20

1.05

1.55

0.36*

1.15

1.71

0.42*

Control Advertisement

1.07

1.48

0.30*

1.05

1.33

0.24*

1.42

1.85

0.24*

  1. *p < .05 (Significant differences from pretest to posttest, multivariate simple effects of time based on the linearly independent pairwise comparisons among the estimated marginal means).
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BMC Public Health

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