From: The effects of food advertising and cognitive load on food choices
 |  | All calories | Healthy calories | Unhealthy calories | |||
---|---|---|---|---|---|---|---|
 | N | Coeff* | p-value | Coeff* | p-value | Coeff* | p-value |
[95% CI] | [95% CI] | [95% CI] | |||||
Full sample | 351 | 65 [10 – 121] | 0.02 | 15 [–34 – 65] | 0.55 | 70 [19 – 122] | 0.01 |
Stratification by experimentally manipulated cognitive load | Â | Â | Â | Â | Â | Â | Â |
Low-cognitive-load sub-sample | 173 | 36 [–46 – 118] | 0.39 | 15 [–57 – 88] | 0.68 | 34 [–38 – 105] | 0.36 |
High-cognitive-load sub-sample | 178 | 94 [19 – 169] | 0.01 | 15 [–53 – 83] | 0.67 | 107 [33 – 181] | 0.01 |
Sub-stratifications by parental SES | Â | Â | Â | Â | Â | Â | Â |
 Low cognitive load |  |  |  |  |  |  |  |
  High SES | 68 | 69 [–75 – 213] | 0.34 | 58 [–70 – 185] | 0.37 | 38 [–78 – 154] | 0.51 |
  Low SES | 76 | -45 [–153 – 63] | 0.41 | -52 [–147 – 43] | 0.28 | 16 [–99 – 132] | 0.78 |
 High cognitive load |  |  |  |  |  |  |  |
  High SES | 78 | 34 [–92 – 160] | 0.59 | 28 [–79 – 134] | 0.61 | 27 [–105 – 160] | 0.68 |
  Low SES | 72 | 90 [–22 – 203] | 0.11 | -51 [–163 – 60] | 0.36 | 143 [37 – 249] | 0.01 |