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Table 4 Adjusted Odds Ratio (AOR) and 95% confidence intervals (CI) for likelihood of registering as coaching participants

From: Using mass-media communications to increase population usage of Australia’s Get Healthy Information and Coaching Service®

  

Total N

Coaching

Model 1 Media exposure

 

Model 2 Referral sources

 

Model 3 SE, referral sources

 

Model 4 SE, media exposure

 

Model 5 SE, media exposure & referral sources

n

%

Gender

Female (ref)

4661

2846

61.1

         
 

Male

1714

873

50.9

    

0.72 (0.64-0.81)

**

0.70 (0.63-0.79)

**

0.72 (0.64-0.81)

Age Groups

18-49 years (ref)

3485

2021

58.0

         
 

50+ years

2890

1698

58.8

    

0.97 (0.87-1.09)

NS

1.00 (0.89-1.11)

NS

0.98 (0.87-1.09)

Aboriginal

Non Aboriginal (ref)

6197

3609

58.2

         
 

Aboriginal

178

110

61.8

    

1.23 (0.90-1.68)

NS

1.13 (0.83-1.55)

NS

1.21 (0.88-1.66)

Language

English (ref)

5858

3473

59.3

         
 

Other

517

246

47.6

    

0.96 (0.78-1.19)

NS

0.94 (0.76-1.16)

NS

0.97 (0.78-1.20)

Education

High school education (ref)

2714

1551

57.1

         
 

Tertiary

3541

2155

60.9

    

1.24 (1.12-1.39)

**

1.25 (1.12-1.39)

**

1.24 (1.12-1.39)

Employment

Employed (ref)

3664

2096

57.2

         
 

Other

2588

1609

62.2

    

1.28 (1.14-1.43)

**

1.27 (1.14-1.42)

**

1.27 (1.13-1.42)

SEIFA

1st/2nd/3rd-quintile - most advantaged (ref)

3552

2122

59.7

         
 

4th & 5th-quintile-most disadvantage

2823

1597

56.6

    

0.93 (0.83-1.03)

NS

0.94 (0.84-1.04)

NS

0.93 (0.83-1.03)

Region

Major Cities (ref)

3770

2234

59.3

         
 

Other

2605

1485

57.0

    

0.93 (0.83-1.04)

NS

0.97 (0.87-1.08)

NS

0.93 (0.83-1.04)

Referral

Other (ref)

1294

852

65.8

         
 

Radio

73

40

54.8

  

0.63 (0.39-1.01)

NS

0.72 (0.44-1.16)

NS

  

0.74 (0.45-1.19)

 

Press

858

448

52.2

  

0.57 (0.48-0.68)

**

0.60 (0.49-0.71)

**

  

0.60 (0.50-0.72)

 

Web

392

171

43.6

  

0.40 (0.32-0.51)

**

0.40 (0.32-0.51)

**

  

0.41 (0.32-0.52)

 

Mail out

680

449

66.0

  

1.02(0.83-1.23)

NS

1.03 (0.84-1.25)

NS

  

1.00 (0.82-1.22)

 

TV

2928

1717

58.6

  

0.74 (0.64-0.84)

**

0.76 (0.66--0.87)

**

  

0.70 (0.69--0.91)

Media exposure

None(ref)

677

454

67.1

         

Medium level

1599

966

60.4

0.75 (0.62-0.91)

*

    

0.78 (0.64-0.94)

*

0.88 (0.72-1.06)

 

High level

4099

2299

56.1

0.63 (0.53-0.75)

**

    

0.69 (0.58-0.82)

**

0.76 (0.63-0.91)

  1. Ref: Reference. SEIFA: Socio-Economic Index for Areas, SE Socio-economic variables ** Significant at p < 0.001, * Significant at p < 0.05, NS: not significant.