Table 1 Tailored persuasive statement examples

Control Group

Usual reminder:

“You are due for your cancer screening”

Segment A

High screening intention

Clear information about where/when/how they can receive screening

Segment B

Low screening intention/high cancer worry

Gain-framed message:

“Detecting cancer early can lead to a higher chance of cure”

Segment C

Low screening intention/low cancer worry

Loss-Framed Message:

“Not detecting cancer early can increase the risk of fatality”