Policy | Description | Potential percentage effect* |
---|---|---|
 |  | Through price elasticity: |
Tax Policy | Cigarette price index | −0.3 ages 15–24 |
 |  | −0.2 ages 25–34 |
 |  | −0.1 ages 35 and above |
Clean Air Policies | ||
Worksite total Ban | Ban in all areas | 6% with variations by age and gender |
Worksite ban except ventilated areas | Smoking restricted to ventilated areas in all indoor workplaces | 4% with variations by age and gender |
Worksite ban limited to common area | Smoking limited to non ventilated common area | 2% with variations by age and gender |
Restaurant total ban | Ban in all indoor restaurants in all areas | 1% effect |
Restaurant ban except separate areas | Ban in all restaurants except in designated areas | 0.5% effect |
Other places total ban | Ban in 3 of 4 (malls, retail stores, public transportation and elevators) | 1% effect |
Enforcement and publicity | Government agency is designated to enforce and publicize the laws | Effects reduced by as much as 50% if 0 enforcement |
Mass Media Campaigns | ||
Highly publicized campaign | Campaign publicized heavily on TV (at least two months of the year) and at least some other media | 3.25% effect (doubled when accompanied by local programs) |
Moderately publicized campaign | Campaign publicized sporadically on TV and in at least some other media, and a local program | 1.8% effect (doubled when accompanied by local programs) |
Low publicity campaign | Campaign publicized only sporadically in newspaper, billboard or some other media. | 0.5% effect (doubled when accompanied by local programs) |
Marketing Ban | ||
Comprehensive marketing ban | Ban is applied television, radio, print, billboard, in-store displays, sponsorships and free samples | 5% reduction in prevalence, |
 |  | 6% reduction in initiation, |
 |  | 3% increase in cessation rates |
Total Advertising Ban | Ban is applied all media television, radio, print, billboard | 3% reduction in prevalence, |
 |  | 4% reduction in initiation, |
 |  | 2% increase in cessation rates |
Weak advertising ban | Ban is applied some of television, radio, print, billboard | 1% reduction in prevalence and initiation only |
Enforcement and publicity | Government agency is designated to enforce the laws | Effects reduced by as much as 50% if 0 enforcement |
Warning Labels | ||
Strong | Labels are large, bold and graphic | 2% reduction in prevalence |
 |  | 2% reduction in initiation |
 |  | 4% increase in cessation rate |
Weak | Laws cover less than 1/3 of package, not bold or graphic | 1% reduction in prevalence & initiation rates, 2% increase in cessation rates |
Publicity | Health information is well publicized | 1% additional effect on prevalence and initiation rates |
Cessation Treatment Policy | Complete availability and reimbursement of pharmaco- and behavioral treatments, quitlines, and brief interventions | 4.75% reduction in prevalence, 39% increase in cessation rate |
Youth Access Restrictions | ||
Strongly enforced & publicized | Compliance checks are conducted regularly, penalties are heavy, and with publicity is strong, vending machine and self-service bans | 30% reduction for age < 16 in prevalence and initiation only, |
 |  | 20 % reduction for ages 16–17 in prevalence and initiation only |
Well enforced | Compliance checks are conducted sporadically, penalties are potent, and little publicity | 15 % reduction for age < 16 in prevalence and initiation only, |
 |  | 10 % reduction for ages 16–17 in prevalence and initiation only |
Low enforcement | Compliance checks are not conducted, penalties are weak, and no publicity | 3 % reduction for age < 16 in prevalence and initiation only, |
 |  | 2 % reduction for ages 16–17 in prevalence and initiation only |