Table 1 Ratings of mood state, snack choice satisfaction, assortment realism and perceived freedom of product choice (mean, SD) in four shelf display conditions (lab study)
| Â | 75% healthy snacks | 25% healthy snacks | ANOVA (F) | ||||
|---|---|---|---|---|---|---|---|
Dependent variable | Top (n = 39) | Bottom (n = 40) | Top (n = 40) | Bottom (n = 39) | Assortment structure (AT) | Shelf arrangement (SA) | AT * SA |
Mood state* | |||||||
 Bad mood | 2.8 (1.0) | 2.8 (1.2) | 2.7 (1.3) | 2.9 (1.2) | 0.01 | 0.12 | 0.10 |
 Agitated | 3.0 (1.3) | 2.7 (1.6) | 2.7 (1.3) | 2.7 (1.6) | 0.45 | 0.45 | 0.56 |
Snack choice satisfaction* | 5.6 (1.3) | 6.0 (0.7) | 6.0 (0.7) | 5.9 (0.6) | 1.49 | 1.96 | 3.33 |
Assortment realism* | 3.9 (1.6) | 4.2 (1.2) | 4.9 (1.3) | 4.5 (1.5) | 8.32a | 0.06 | 1.81 |
Perceived freedom of product choice* | 5.2 (1.2) | 5.2 (1.6) | 5.4 (1.3) | 5.4 (1.4) | 0.71 | 0.01 | 0.04 |