Figure 1From: The Big Drink Debate: perceptions of the impact of price on alcohol consumption from a large scale cross-sectional convenience survey in north west England Adjusted odds of price elasticity by gender, drinking category and income. Results of a multinomial logistic regression model (n = 18963), showing the adjusted odds of lower price elasticity (a) and complete price elasticity (b) compared to a reference category of price inelasticity, subdivided by significant variables (age, gender and combined drinking and income categories)Back to article page