From: Public health messages on arboviruses transmitted by Aedes aegypti in Brazil
Perceived Susceptibility | Reference to personal risk of contracting the disease if action is not taken to prevent transmission. For example: use of the personal pronouns ‘you’ and ‘us’ to emphasise personal risk. |
Perceived Severity | Reference to any serious outcomes of not taking action to prevent transmission. For example: mention of the severity of symptoms or the potential risk of fatality for microcephaly in babies. |
Perceived Benefits | Reference to any positive outcomes of taking action to prevent transmission. For example: protecting family and friends or the avoidance of serious health outcomes. |
Perceived Barriers | Reference to addressing any of the barriers that may exist with regard to taking action to prevent transmission. For example: complex or time-consuming preventive actions. |
Self-Efficacy | Reference to highlighting the competence or ability of the individual to take action to prevent transmission. For example: emphasising the integral nature of the individual in preventing arbovirus transmission. |
Cues to Action | Inclusion of any trigger that prompts the individual to engage in taking action to prevent transmission. For example: if the poster provides instructions or reminders of specific preventive actions to take, a place to go to, such as a hospital for medical help after developing symptoms, or the provision of a telephone number to call. |