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Table 1 Demographics of the Time to Change population, Ghana and Kenya (n = 1640)

From: Evaluation of anti-stigma social marketing campaigns in Ghana and Kenya: Time to Change Global

Variable, n(%)

Ghana (n = 810)

Kenya (n = 830)

Pre (n = 408)

Post (n = 402)

Pre (n = 419)

Post (n = 411)

Gender

 Male

206 (50.5)

201 (50.0)

211 (50.4)

210 (51.1)

 Female

202 (49.5)

201 (50.0)

208 (49.6)

201 (48.9)

Age

 18–25

276 (67.6)

272 (67.7)

144 (34.4)

164 (39.9)

26–34

132 (32.4)

130 (32.3)

275 (65.6)

247 (60.1)

Employment status

 Working

247 (60.5)

228 (56.7)

365 (87.1)

338 (82.2)

 Student

117 (28.7)

141 (35.1)

41 (9.8)

53 (12.9)

 Not working

44 (10.8)

33 (8.2)

13 (3.1)

20 (4.9)

Level of education

 Junior High or lower

66 (16.2)

61 (15.3)

11 (2.6)

11 (2.7)

 Secondary

227 (55.8)

188 (47.1)

160 (38.2)

158 (38.4)

 Post secondary education

75 (18.4)

84 (21.1)

175 (41.8)

179 (43.6)

 University education

39 (9.6)

66 (16.5)

73 (17.4)

63 (15.3)

Religious denomination

 Catholic/Anglican

18 (4.4)

38 (9.5)

105 (25.1)

115 (28.0)

 Presbyterian, Baptist, Methodist

60 (14.7)

68 (16.9)

90 (21.5)

75 (18.2)

 Seventh Day Adventist (SDA)

9 (2.2)

7 (1.7)

56 (13.4)

46 (11.2)

 Pentecostal/Charismatic

121 (29.7)

141 (35.1)

84 (20.1)

85 (20.7)

 Other Christians

165 (40.4)

67 (16.7)

52 (12.4)

59 (14.4)

 Islam

30 (7.4)

63 (15.7)

14 (3.3)

14 (3.4)

 No religion

4 (1.0)

9 (2.2)

16 (3.8)

14 (3.4)

 Other religion

1 (0.2)

9 (2.2)

1 (0.2)

0 (0.0)

Marital status

 Married

50 (12.3)

44 (10.9)

204 (48.7)

163 (39.7)

 Living with someone in a stable relationship

42 (10.3)

22 (5.5)

17 (4.1)

20 (4.9)

 Single

316 (77.5)

336 (83.6)

198 (47.3)

228 (55.5)

Living alone

 Living with others

338 (82.8)

341 (84.8)

338 (80.7)

339 (82.5)

 Living Alone

70 (17.2)

61 (15.2)

81 (19.3)

72 (17.5)

Living with children

 No children

206 (50.5)

192 (47.8)

123 (29.4)

133 (32.4)

 Living with children

202 (49.5)

210 (52.2)

296 (70.6)

278 (67.6)

Socio-economic class

 AB

31 (7.6)

31 (7.7)

12 (2.9)

11 (2.7)

 C1

227 (55.6)

221 (55.0)

31 (7.4)

13 (3.2)

 C2

150 (36.8)

150 (37.3)

136 (32.5)

128 (31.1)

 D

0 (0.0)

0 (0.0)

240 (57.3)

259 (63.0)

Closest person with a mental illness

 Self

2 (0.5)

0 (0.0)

8 (1.9)

8 (1.9)

 Other

176 (43.1)

84 (20.9)

137 (32.7)

150 (36.5)

 No-one known

230 (56.4)

318 (79.1)

274 (65.4)

253 (61.6)

Campaign aware

Yes

263 (64.5)

267 (66.4)

125 (29.8)

242 (58.9)

No

145 (35.5)

135 (33.6)

294 (70.2)

169 (41.1)