From: Evaluation of anti-stigma social marketing campaigns in Ghana and Kenya: Time to Change Global
Variable, n(%) | Ghana (n = 810) | Kenya (n = 830) | |||
---|---|---|---|---|---|
Pre (n = 408) | Post (n = 402) | Pre (n = 419) | Post (n = 411) | ||
Gender | |||||
Male | 206 (50.5) | 201 (50.0) | 211 (50.4) | 210 (51.1) | |
Female | 202 (49.5) | 201 (50.0) | 208 (49.6) | 201 (48.9) | |
Age | |||||
18–25 | 276 (67.6) | 272 (67.7) | 144 (34.4) | 164 (39.9) | |
26–34 | 132 (32.4) | 130 (32.3) | 275 (65.6) | 247 (60.1) | |
Employment status | |||||
Working | 247 (60.5) | 228 (56.7) | 365 (87.1) | 338 (82.2) | |
Student | 117 (28.7) | 141 (35.1) | 41 (9.8) | 53 (12.9) | |
Not working | 44 (10.8) | 33 (8.2) | 13 (3.1) | 20 (4.9) | |
Level of education | |||||
Junior High or lower | 66 (16.2) | 61 (15.3) | 11 (2.6) | 11 (2.7) | |
Secondary | 227 (55.8) | 188 (47.1) | 160 (38.2) | 158 (38.4) | |
Post secondary education | 75 (18.4) | 84 (21.1) | 175 (41.8) | 179 (43.6) | |
University education | 39 (9.6) | 66 (16.5) | 73 (17.4) | 63 (15.3) | |
Religious denomination | |||||
Catholic/Anglican | 18 (4.4) | 38 (9.5) | 105 (25.1) | 115 (28.0) | |
Presbyterian, Baptist, Methodist | 60 (14.7) | 68 (16.9) | 90 (21.5) | 75 (18.2) | |
Seventh Day Adventist (SDA) | 9 (2.2) | 7 (1.7) | 56 (13.4) | 46 (11.2) | |
Pentecostal/Charismatic | 121 (29.7) | 141 (35.1) | 84 (20.1) | 85 (20.7) | |
Other Christians | 165 (40.4) | 67 (16.7) | 52 (12.4) | 59 (14.4) | |
Islam | 30 (7.4) | 63 (15.7) | 14 (3.3) | 14 (3.4) | |
No religion | 4 (1.0) | 9 (2.2) | 16 (3.8) | 14 (3.4) | |
Other religion | 1 (0.2) | 9 (2.2) | 1 (0.2) | 0 (0.0) | |
Marital status | |||||
Married | 50 (12.3) | 44 (10.9) | 204 (48.7) | 163 (39.7) | |
Living with someone in a stable relationship | 42 (10.3) | 22 (5.5) | 17 (4.1) | 20 (4.9) | |
Single | 316 (77.5) | 336 (83.6) | 198 (47.3) | 228 (55.5) | |
Living alone | |||||
Living with others | 338 (82.8) | 341 (84.8) | 338 (80.7) | 339 (82.5) | |
Living Alone | 70 (17.2) | 61 (15.2) | 81 (19.3) | 72 (17.5) | |
Living with children | |||||
No children | 206 (50.5) | 192 (47.8) | 123 (29.4) | 133 (32.4) | |
Living with children | 202 (49.5) | 210 (52.2) | 296 (70.6) | 278 (67.6) | |
Socio-economic class | |||||
AB | 31 (7.6) | 31 (7.7) | 12 (2.9) | 11 (2.7) | |
C1 | 227 (55.6) | 221 (55.0) | 31 (7.4) | 13 (3.2) | |
C2 | 150 (36.8) | 150 (37.3) | 136 (32.5) | 128 (31.1) | |
D | 0 (0.0) | 0 (0.0) | 240 (57.3) | 259 (63.0) | |
Closest person with a mental illness | |||||
Self | 2 (0.5) | 0 (0.0) | 8 (1.9) | 8 (1.9) | |
Other | 176 (43.1) | 84 (20.9) | 137 (32.7) | 150 (36.5) | |
No-one known | 230 (56.4) | 318 (79.1) | 274 (65.4) | 253 (61.6) | |
Campaign aware | Yes | 263 (64.5) | 267 (66.4) | 125 (29.8) | 242 (58.9) |
No | 145 (35.5) | 135 (33.6) | 294 (70.2) | 169 (41.1) |