| Total N | Product displays | PMPs | Multi-buys/ quantity discounts | Advertising | Other | |||||
---|---|---|---|---|---|---|---|---|---|---|---|
N | % | N | % | N | % | N | % | N | % | ||
Chocolate | |||||||||||
 Wave 1 all shops | 166 | 25 | 15 | 51 | 32 | 60 | 36 | 21 | 13 | 9 | 5 |
  Commercial | 95 | 12 | 13 | 7 | 7 | 53 | 56 | 15 | 16 | 8 (8%) | 8 |
  Not-for-profit | 71 | 13 | 18 | 44 | 62 | 7 | 10 | 6 | 8 | 1 | 1 |
 Wave 2 all shops | 38 | 3 | 8 | 35 | 92a | – |  | – |  | – |  |
  Commercial | 23 | 3 | 13 | 20 | 87a | – |  | – |  | – |  |
  Not-for-profit | 15 | – |  | 15 a | 100a | – |  | – |  | – |  |
Fruit | |||||||||||
 Wave 1 all shops | 52 | 11 | 21 | 10 | 19 | 18 | 35 | 13 | 25 | – |  |
  Commercial | 24 | 3 | 13 | 9 | 38 | 10 | 42 | 2 | 8 | – |  |
  Not-for-profit | 28 | 8 | 29 | 1 | 4 | 8 | 29 | 11 | 39 | – |  |
 Wave 2 all shops | 69 | 14 | 20 | 9 | 13 | 12 | 17 | 31 | 45 | 3 | 4 |
  Commercial | 29 | 5 | 17 | 8 | 28 | 6 | 21 | 9 | 31 | 1b | 3 |
  Not-for-profit | 40 | 9 | 23 | 1 | 3 | 6 | 15 | 22 | 55 | 2c | 5 |