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Table 3 Visibility, understanding, intended purchase, ability to modify intended purchases scores of 2 warning label prototypes in Chile (Sub-study #2; n = 700 women)

From: Development of the Chilean front-of-package food warning label

  Visibility % Understanding score Intended purchase Ability to modify intended purchase
Mean (SD) Mean (SD) Mean (SD)
1
82.9 17.6 (2.6) 4.2 (1.3) 77.0 (58.0)
2
80.3 16.8 (3.0) 3.9 (1.3) 69.8 (53.0)
p-value < 0.001 < 0.001 0.006 0.030
  1. Text of prototype (1) reads: Exceso de azúcar. Ministerio de Salud = Excess of sugar. Ministry of health
  2. Text of prototype (2) reads: Exceso de azúcar. Este producto puede producir diabetes. Ministerio de Salud = Excess of sugar. This product may cause diabetes. Ministry of health
  3. Chi-square was used to compare visualization (%) and T-test was used to compare means in understanding score, intended purchase score and ability to modify intended purchase between the 2 prototypes
  4. P-value < 0.05 was considered statistically significant
  5. Visualization, Understanding score, Intended purchase score, and Ability to modify intended purchase: greater values represent better performance