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Table 2 Mean (sd.) (unadjusted) subsequent and usual FV consumption in high and low FV consumers in response to the ‘1 of you 5-a-day’ label and the ‘3 of your 5-a-day’ label (N = 194)

From: 5-a-day fruit and vegetable food product labels: reduced fruit and vegetable consumption following an exaggerated compared to a modest label

 

Label type

Usual FV consumption

Subsequent FV consumption

Low usual FV consumers

1 of your 5-a-day (N = 60)

1.0 (0.8)

1.5 (1.5)

3 of your 5-a-day (N = 63)

0.9 (0.8)

1.3 (1.5)

High usual FV consumers

1 of your 5-a-day (N = 37)

4.4 (1.5)

3.7 (1.9)

3 of your 5-a-day (N = 34)

4.0 (1.1)

2.6 (1.5)