Question | n (%) |
---|---|
Highest nicotine content liquid (mg/ml) | |
0 | 1 (2) |
18 | 7 (17) |
20 | 7 (17) |
24 | 22 (54) |
36 | 4 (10) |
E-liquid bottle sizes stocked (ml, multiple responses permitted) | |
1–2* | 19 (46) |
10 | 41 (100) |
15 | 8 (20) |
30 | 41 (100) |
50–60 | 9 (22) |
100–200 | 7 (17) |
Flavours stocked (multiple responses permitted) | |
Fruit | 41 (100) |
Tobacco | 41 (100) |
Menthol | 41 (100) |
Other | 26 (63) |
Most popular flavours (multiple responses permitted) | |
Fruit | 32 (78) |
Tobacco | 20 (49) |
Menthol | 27 (66) |
Other | 7 (17) |
Cheapest starter kit price (£) | |
≤ 10 | 4 (10) |
10–19.99 | 19 (46) |
20–29.99 | 15 (37) |
≥ 30 | 2 (5) |
No response | 1 (2) |
Most expensive starter kit price (£) | |
≤ 10 | 0 (0) |
10–19.99 | 3 (7) |
20–29.99 | 3 (7) |
30–49.99 | 6 (15) |
50–99.99 | 17 (41) |
≥ 100 | 10 (24) |
No response | 2 (5) |
Promotions (multiple responses permitted) | |
None | 2 (5) |
Buy one get one free | 5 (12) |
Discounts | 22 (54) |
Free trials | 5 (12) |
Other | 23 (56) |