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Table 3 Study 1: Risk perception between can and will labels

From: Textual health warning labels on snus (Swedish moist snuff): do they affect risk perception?

 

Severity

Likelihood 1 year

Likelihood 10 years

Can

 Mean (SD)

4.37 (1.57)

3.14 (2.13)

4.37 (1.99)

 Median (IQR)

4 (2)

2 (4)

4 (3)

Will

 Mean (SD)

4.82 (1.62)

3.24 (1.89)

5.06 (1.67)

 Median (IQR)

5 (2)

3 (3)

5 (3)

  1. Note. SD Standard Deviation. IQR Interquartile Range
  2. Measured on 7-point scales ascending from (1) ‘Very small’ to (7) ‘Very high’ for severity, and 0–5, 6–10, 11–15, 16–20, 21–25, 26–30, > 30 victims to health damage for likelihood