Influence of premium vs masked cigarette brand names on the experienced taste of a cigarette after tobacco plain packaging in Australia: an experimental study

Table 2 Sample characteristics

	Percent (%)
Gender
Male	61.3
Female	38.7
Education
Up to Year 12	24.0
Tertiary education and above	76.0
Socio-economic status^a
Low	31.1
Mid	44.6
High	24.3
Number of years smoking
< =5	22.7
> =6	77.3
Readiness to quit
Contemplators/Preparers	22.7
Pre-contemplators	77.3
	Mean (SD)
Age	29.13(6.02)
Heaviness of smoking^b	2.09(1.33)
Level of craving	3.76(1.16)
Brand Variant	N
Winfield Original Blue	22
Peter Jackson Original Blue	19
Peter Stuyvesant Classic Blue	11
Benson & Hedges Smooth	9
Marlboro Gold	8
Dunhill Distinct Blue	6

^an = 74 due to missing data on this variable
^b2 participants responded “don’t know” to the question assessing time to first cigarette. As this variable was combined with the number of daily cigarettes category-level variable to calculate HSI, the corresponding category for number of daily cigarettes was imputed for the time to first cigarette score

ISSN: 1471-2458