Table 1 Recommended Retail Price Per Stick of Study Brands
Brand variants | Market segment | Recommended retail price per packa | Pack size | Price per cigarette |
|---|---|---|---|---|
Marlboro Gold | Premium | $22.10 | 20 | $1.11 |
Peter Stuyvesant Classic Blue | Premium | $21.50 | 20 | $1.08 |
Dunhill Distinct Blue | Premium | $21.05 | 20 | $1.05 |
Benson & Hedges Smooth | Premium | $20.80 | 20 | $1.04 |
Winfield Original Blue | Mainstream | $19.30 | 20 | $0.97 |
Peter Jackson Original Blue | Mainstream | $19.00 | 20 | $0.95 |