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Table 3 Summary of recommended changes to country of food origin labelling

From: Obtaining consumer perspectives using a citizens’ jury: does the current country of origin labelling in Australia allow for informed food choices?

Issue

Suggested improvements

Wording of the label

• Do not add further information but increase clarity of existing information

• Clarify difference between ‘Product of Australia’ and ‘Made in Australia’

• Indicate the percentage of the product which is Australian

• Provide a star rating according to the percentage of Australian product contained

Size

• Increase the size of the label

• Increase the size of the font

• Make the font size uniform for all information.

Position of label

• Standardise the position of the CoOL

• Place the CoOL under the nutrition information panel

Education

• Teach people how to interpret the information on food labels

Deceptive labelling

• Prohibit the use of symbols/images which suggest the product is Australian