Table 1 Proportion nominating each product on appeal metrics, overall and by tobacco use status. Chi-square tests indicate deviation of observed selections from the random case (i.e., 25 % per cell)
From: Filter presence and tipping paper color influence consumer perceptions of cigarettes
White Tip | Cork Tip | Unfiltered | No Difference | |||
|---|---|---|---|---|---|---|
Which cigarette would you expect to have the best taste? | Overall | 32.4 | 43.3 | 12.9 | 11.4 | χ2 (3) = 344.698, p < .001 |
Never | 25.1 | 39.7 | 12.4 | 22.8 | χ2 (6) = 72.980, p < .001 | |
Ever | 32.6 | 37.8 | 15.1 | 14.5 | ||
Current | 35.7 | 48.1 | 11.8 | 4.4 | ||
Which cigarette do you think is most likely to attract your attention? | Overall | 22.0 | 60.9 | 11.7 | 5.4 | χ2 (3) = 903.219, p < .001 |
Never | 12.0 | 68.5 | 9.8 | 9.8 | χ2 (6) = 47.555, p < .001 | |
Ever | 19.3 | 62.8 | 11.6 | 6.3 | ||
Current | 28.3 | 56.2 | 12.6 | 2.9 | ||
Which cigarette do you think is most dangerous to your health? | Overall | 3.5 | 12.8 | 61.5 | 22.2 | χ2 (3) = 947.631, p < .001 |
Never | 5.1 | 15.2 | 46.6 | 33.2 | χ2 (6) = 39.503, p < .001 | |
Ever | 3.7 | 13.4 | 62.4 | 20.5 | ||
Current | 2.7 | 11.4 | 67.9 | 18.0 | ||
Which cigarette do you think is least dangerous to your health? | Overall | 40.2 | 16.3 | 9.0 | 34.6 | χ2 (3) = 312.671, p < .001 |
Never | 29.3 | 15.0 | 10.6 | 45.1 | χ2 (6) = 41.656, p < .001 | |
Ever | 36.2 | 20.9 | 11.6 | 31.3 | ||
Current | 47.6 | 14.1 | 6.7 | 31.6 | ||
Which cigarette would you or someone like you be most willing to try? | Overall | 35.0 | 42.7 | 6.5 | 15.8 | χ2 (3) = 405.723, p < .001 |
Never | 23.4 | 31.8 | 6.6 | 38.3 | χ2 (6) = 178.481, p < .001 | |
Ever | 33.4 | 40.0 | 7.7 | 18.9 | ||
Current | 41.3 | 49.3 | 5.8 | 3.6 |