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Table 4 Effect of Socio-Economic Context on Condom Sales and CYP Among Social Marketing Programs Managed Through Local Organizations (Random-Effects Regression GLS Coefficients)

From: The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience

 

Per Capita Condom Sales

OC Sales

Markets Two or More Products

.075

-.012

Program Maturity

  

   1–3 (ref)

  

   4–6

.158

.022*

   7+

.181

.028**

Time Period

  

   <1994 (ref)

  

1995–2002

.138

-.010

Population (in millions)

.036**

.008**

Percent Urban

-.012***

.001

Per Capita Gross National Income

.006

.028***

Phone mainlines per 1,000

.001

-.001***

Constant

.436**

-.021

R Square

.309

.401

Number of Program-Years

80

63

Number of Countries Included

17

12

  1. *** p < .01; ** p < .05; * p < .10