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Table 3 Effect of Socio-Economic Context on Condom Sales and CYP Among Social Marketing Programs Managed Through the Manufacturer's Model (Random-Effects Regression GLS Coefficients)

From: The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience

 

Per Capita Condom Sales

OC Sales

Markets Two or More Products

.078

-.015*

Program Maturity

  

   1–3 (ref)

  

   4–6

-.018

.003

   7+

-.069

.007

Time Period

  

   <1994 (ref)

  

   1995–2001

.099

.007

Population (in 10 millions)

-.012***

-.002

Percent Urban

.001

-.000

Per Capita Gross National Income

-.111**

.015**

Phone mainlines per 1,000

.001**

-.000

Constant

.278**

.030

R Square

.384

.185

Number of Program-Years

54

55

Number of Countries Included

9

12

  1. *** p < .01; ** p < .05; * p < .10