Table 1 Distribution of Years of Social Marketing Program Experience by Management Structure and by Socio-Economic Context
| Â | Distribution of Program Years | Â | ||
|---|---|---|---|---|
| Â | % NGO Affiliate | % Local Organizations | % Commercial Partnership | No. of Program Years |
Population Size | Â | Â | Â | Â |
   <10 Million | 76.3% | 17.1% | 6.6% | 211 |
   10–25 Million | 62.7% | 24.0% | 13.3% | 150 |
   25+ Million | 72.5% | 9.0% | 18.5% | 189 |
Urban Population | Â | Â | Â | Â |
   <25% | 86.1% | 13.9% | 0.0% | 101 |
   25–49% | 80.8% | 7.7% | 11.5% | 260 |
   50+% | 47.0% | 31.0% | 22.0% | 168 |
GNI per capita | Â | Â | Â | Â |
   <$1000 | 97.0% | 3.0% | 0.0% | 132 |
   $1000–3000 | 68.2% | 18.6% | 13.2% | 258 |
   $3000+ | 52.3% | 24.5% | 23.2% | 151 |
Phone mainlines per 1,000 | Â | Â | Â | Â |
   <5 | 87.1% | 11.8% | 1.1% | 178 |
   5–30 | 73.4% | 9.2% | 17.4% | 184 |
   30+ | 53.8% | 27.4% | 18.8% | 186 |
Television sets per 1,000 | Â | Â | Â | Â |
   <20 | 88.2% | 10.1% | 1.8% | 169 |
   20–100 | 70.9% | 18.7% | 10.4% | 182 |
   100+ | 48.5% | 23.3% | 28.2% | 163 |
Time Period | Â | Â | Â | Â |
   1986–93 | 56.4% | 25.4% | 18.3% | 126 |
   1994–97 | 66.2% | 18.5% | 15.3% | 216 |
   1998–01 | 85.9% | 8.0% | 6.1% | 213 |
Region | Â | Â | Â | Â |
   Eastern Europe | 100.0% | 0.0% | 0.0% | 16 |
   Africa | 89.7% | 7.7% | 2.6% | 273 |
   Asia | 64.2% | 17.5% | 18.3% | 137 |
   Latin America | 42.9% | 41.9% | 15.2% | 105 |
   Mid. East/N. Afr. | 13.6% | 0.0% | 86.4% | 22 |
Total | 71.5% | 16.0% | 12.4% | 555 |