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Table 2 Number (% of column total) of visual references to alcohol in EURO2012 matches

From: Alcohol marketing in televised international football: frequency analysis

 

Ireland v Croatia

France v England

Sweden v England

England v Ukraine

Germany v Greece

England v Italy

Portugal v Spain

Spain v Italy

England matches

Other matches

BBC1 matches

ITV1 matches

Total

Location

             

  Pitch side

135 (74.6)

212 (79.1)

206 (91.6)

229 (81.2)

161 (98.2)

305 (93.6)

229 (97.9)

164 (98.8)

952 (86.5)

689 (92.5)

904 (95.1)

737 (82.3)

1641 (88.9)

  Interview boards

11 (6.1)

33 (12.3)

18 (8.0)

29 (10.3)

0

20 (6.1)

4 (1.7)

0

100 (9.1)

15 (2.0)

42 (4.4)

73 (8.2)

115 (6.2)

  Commercial breaks

28 (15.5)

20 (7.5)

NAa

21 (7.4)

3 (1.8)

NA

NA

NA

41 (3.7)

31 (4.2)

NA

72 (8.0)

72 (3.9)

  Other

7 (3.9)

3 (1.1)

1 (0.4)

3 (1.1)

0

1 (0.3)

1 (0.4)

2 (1.2)

8 (0.7)

10 (1.3)

5 (0.5)

13 (1.5)

18 (1.0)

Alcohol type

             

  Beer

171 (94.5)

260 (97.0)

225 (100)

276 (97.9)

164 (100)

326 (100)

234 (100)

166 (100)

1087 (98.7)

735 (98.7)

951 (100)

871 (97.3)

1822 (98.7)

  Cider

6 (3.3)

5 (1.9)

0

3 (1.1)

0

0

0

0

8 (0.7)

6 (0.8)

0

14 (1.6)

14 (0.8)

  Spirits

0

0

0

0

0

0

0

0

0

0

0

0

0

  Wine

0

0

0

0

0

0

0

0

0

0

0

0

0

  Alcopops

4 (2.2)

3 (1.1)

0

3 (1.1)

0

0

0

0

6 (0.5)

4 (0.5)

0

10 (1.1)

10 (0.5)

Broadcast segment

             

  Pre-match

7 (3.9)

16 (6.0)

1 (0.4)

13 (4.6)

1 (0.6)

35 (10.7)

8 (3.4)

14 (8.4)

65 (5.9)

30 (4.0)

58 (6.1)

37 (4.1)

95 (5.1)

  1st half

60 (33.1)

87 (32.4)

89 (39.6)

72 (25.5)

71 (43.3)

109 (33.4)

72 (30.8)

64 (38.6)

357 (32.4)

267 (35.8)

334 (35.1)

290 (32.4)

624 (33.8)

  Half-time

0 (0)

16 (6.0)

11 (4.9)

20 (7.1)

12 (7.3)

28 (8.6)

20 (8.5)

8 (4.8)

75 (6.8)

40 (5.4)

67 (7.0)

48 (5.4)

115 (6.2)

  2nd half

75 (41.4)

75 (28.0)

81 (36.0)

93 (33.0)

75 (45.7)

88 (27.0)

81 (34.6)

75 (45.2)

337 (30.6)

306 (41.1)

325 (34.2)

318 (35.5)

643 (34.8)

  Extra time/penalties

NAb

NA

NA

NA

NA

40 (12.3)

46 (19.7)

NA

40 (3.6)

46 (6.2)

86 (9.0)

NA

86 (4.7)

  Post-match

11 (6.1)

54 (20.1)

43 (19.1)

63 (22.3)

2 (1.2)

26 (1.24)

7 (3.0)

5 (3.0)

186 (16.9)

25 (3.4)

81 (8.5)

130 (14.5)

211 (11.4)

  Commercial breaks

28 (15.5)

20 (7.5)

NA

21 (7.4)

3 (1.8)

NA

NA

NA

41 (3.7)

31 (4.2)

NA

72 (8.0)

72 (3.9)

  Total in-play

135 (74.6)

162 (60.4)

170 (75.6)

165 (58.5)

146 (89.0)

228 (69.9)

198 (84.6)

139 (83.7)

725 (65.8)

618 (83.0)

735 (77.3)

608 (67.9)

1343 (72.8)

  Total out-of-play

46 (25.4)

106 (39.6)

55 (24.4)

117 (41.5)

18 (11.0)

98 (30.1)

36 (15.4)

27 (16.3)

376 (34.2)

127 (17.0)

216 (22.7)

287 (32.1)

503 (27.3)

Total

181 (100)

268 (100)

225 (100)

282 (100)

164 (100)

326 (100)

234 (100)

166 (100)

1101 (100)

745 (100)

951 (100)

895 (100)

1846 (100)

Mean per minute in-play

1.38

1.72

1.79

1.77

1.54

1.77

1.51

1.48

1.76

1.48

1.63

1.60

1.62

Mean per minute out-of-play

0.72

0.93

1.34

1.21

0.31

1.00

0.43

0.26

1.07

0.46

0.67

0.86

0.76

Mean per minute overall

1.12

1.29

1.65

1.48

1.06

1.44

1.09

0.85

1.45

1.03

1.23

1.25

1.24

  1. aNA: not applicable, these matches were broadcast on BBC1, a public service broadcaster, that does not include commercial breaks; bNA: not applicable, these matches did not include extra time or penalties.