From: Alcohol marketing in televised international football: frequency analysis
Ireland v Croatia | France v England | Sweden v England | England v Ukraine | Germany v Greece | England v Italy | Portugal v Spain | Spain v Italy | England matches | Other matches | BBC1 matches | ITV1 matches | Total | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Location | |||||||||||||
Pitch side | 135 (74.6) | 212 (79.1) | 206 (91.6) | 229 (81.2) | 161 (98.2) | 305 (93.6) | 229 (97.9) | 164 (98.8) | 952 (86.5) | 689 (92.5) | 904 (95.1) | 737 (82.3) | 1641 (88.9) |
Interview boards | 11 (6.1) | 33 (12.3) | 18 (8.0) | 29 (10.3) | 0 | 20 (6.1) | 4 (1.7) | 0 | 100 (9.1) | 15 (2.0) | 42 (4.4) | 73 (8.2) | 115 (6.2) |
Commercial breaks | 28 (15.5) | 20 (7.5) | NAa | 21 (7.4) | 3 (1.8) | NA | NA | NA | 41 (3.7) | 31 (4.2) | NA | 72 (8.0) | 72 (3.9) |
Other | 7 (3.9) | 3 (1.1) | 1 (0.4) | 3 (1.1) | 0 | 1 (0.3) | 1 (0.4) | 2 (1.2) | 8 (0.7) | 10 (1.3) | 5 (0.5) | 13 (1.5) | 18 (1.0) |
Alcohol type | |||||||||||||
Beer | 171 (94.5) | 260 (97.0) | 225 (100) | 276 (97.9) | 164 (100) | 326 (100) | 234 (100) | 166 (100) | 1087 (98.7) | 735 (98.7) | 951 (100) | 871 (97.3) | 1822 (98.7) |
Cider | 6 (3.3) | 5 (1.9) | 0 | 3 (1.1) | 0 | 0 | 0 | 0 | 8 (0.7) | 6 (0.8) | 0 | 14 (1.6) | 14 (0.8) |
Spirits | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Wine | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Alcopops | 4 (2.2) | 3 (1.1) | 0 | 3 (1.1) | 0 | 0 | 0 | 0 | 6 (0.5) | 4 (0.5) | 0 | 10 (1.1) | 10 (0.5) |
Broadcast segment | |||||||||||||
Pre-match | 7 (3.9) | 16 (6.0) | 1 (0.4) | 13 (4.6) | 1 (0.6) | 35 (10.7) | 8 (3.4) | 14 (8.4) | 65 (5.9) | 30 (4.0) | 58 (6.1) | 37 (4.1) | 95 (5.1) |
1st half | 60 (33.1) | 87 (32.4) | 89 (39.6) | 72 (25.5) | 71 (43.3) | 109 (33.4) | 72 (30.8) | 64 (38.6) | 357 (32.4) | 267 (35.8) | 334 (35.1) | 290 (32.4) | 624 (33.8) |
Half-time | 0 (0) | 16 (6.0) | 11 (4.9) | 20 (7.1) | 12 (7.3) | 28 (8.6) | 20 (8.5) | 8 (4.8) | 75 (6.8) | 40 (5.4) | 67 (7.0) | 48 (5.4) | 115 (6.2) |
2nd half | 75 (41.4) | 75 (28.0) | 81 (36.0) | 93 (33.0) | 75 (45.7) | 88 (27.0) | 81 (34.6) | 75 (45.2) | 337 (30.6) | 306 (41.1) | 325 (34.2) | 318 (35.5) | 643 (34.8) |
Extra time/penalties | NAb | NA | NA | NA | NA | 40 (12.3) | 46 (19.7) | NA | 40 (3.6) | 46 (6.2) | 86 (9.0) | NA | 86 (4.7) |
Post-match | 11 (6.1) | 54 (20.1) | 43 (19.1) | 63 (22.3) | 2 (1.2) | 26 (1.24) | 7 (3.0) | 5 (3.0) | 186 (16.9) | 25 (3.4) | 81 (8.5) | 130 (14.5) | 211 (11.4) |
Commercial breaks | 28 (15.5) | 20 (7.5) | NA | 21 (7.4) | 3 (1.8) | NA | NA | NA | 41 (3.7) | 31 (4.2) | NA | 72 (8.0) | 72 (3.9) |
Total in-play | 135 (74.6) | 162 (60.4) | 170 (75.6) | 165 (58.5) | 146 (89.0) | 228 (69.9) | 198 (84.6) | 139 (83.7) | 725 (65.8) | 618 (83.0) | 735 (77.3) | 608 (67.9) | 1343 (72.8) |
Total out-of-play | 46 (25.4) | 106 (39.6) | 55 (24.4) | 117 (41.5) | 18 (11.0) | 98 (30.1) | 36 (15.4) | 27 (16.3) | 376 (34.2) | 127 (17.0) | 216 (22.7) | 287 (32.1) | 503 (27.3) |
Total | 181 (100) | 268 (100) | 225 (100) | 282 (100) | 164 (100) | 326 (100) | 234 (100) | 166 (100) | 1101 (100) | 745 (100) | 951 (100) | 895 (100) | 1846 (100) |
Mean per minute in-play | 1.38 | 1.72 | 1.79 | 1.77 | 1.54 | 1.77 | 1.51 | 1.48 | 1.76 | 1.48 | 1.63 | 1.60 | 1.62 |
Mean per minute out-of-play | 0.72 | 0.93 | 1.34 | 1.21 | 0.31 | 1.00 | 0.43 | 0.26 | 1.07 | 0.46 | 0.67 | 0.86 | 0.76 |
Mean per minute overall | 1.12 | 1.29 | 1.65 | 1.48 | 1.06 | 1.44 | 1.09 | 0.85 | 1.45 | 1.03 | 1.23 | 1.25 | 1.24 |