Table 2 Episodes and duration of alcohol marketing during State of Origin 2012 games
2012 Match | Episodes and duration (min) | On field | Off field | Broadcast & commercial lead ins | Commentary | Commercial break advertising | Pop up advertisements | Total |
|---|---|---|---|---|---|---|---|---|
Game 1 Etihad Stadium, Melbourne | Episode (%)* | 328 (35%) | 581 (61%) | 10 (1%) | 0 (0%) | 5 (1%) | 23 (2%) | 947 |
Duration (%) | 13.83 (22%) | 44.33 (72%) | 0.5 (1%) | 0 (0%) | 2.5 (4%) | 0.57 (1%) | 61.73 | |
Game 2 ANZ Stadium, Sydney | Episode (%) | 448 (31%) | 991 (68%) | 7 (0%) | 1 (0%) | 0 (0%) | 2 (0%) | 1449 |
Duration (%) | 17.13 (28%) | 44.2 (71%) | 0.35 (1%) | 0.05 (0%) | 0 (0%) | 0.33 (1%) | 62.06 | |
Game 3 Suncorp Stadium, Brisbane | Episode (%) | 734 (44%) | 914 (55%) | 8 (0%) | 1 (0%) | 4 (0%) | 5 (0%) | 1666 |
Duration (%) | 29.7 (40%) | 42.47 (57%) | 0.28 (0%) | 0.05 (0%) | 1.52 (2%) | 1.07 (1%) | 75.09 | |
Total | Episodes | 1510 (37%) | 2486 (61%) | 25 (1%) | 2 (0%) | 9 (0%) | 30 (1%) | 4062 |
Total | Duration | 60.66 (31%) | 131 (66%) | 1.13 (1%) | 0.1 (0%) | 4.02 (2%) | 1.97 (1%) | 198.88 |