Table 2 Shelf display preferences (% of participants indicating favourite display), attractiveness, healthiness and perceived freedom in product choice (mean, SD) for four shelf display conditions (survey field study, n = 92)
| Â | 75% healthy snacks | 25% healthy snacks | ANOVA (F) | ||||
|---|---|---|---|---|---|---|---|
Variable | Top | Bottom | Top | Bottom | Assortment structure (AT) | Shelf arrangement (SA) | AT * SA |
Shelf display attractiveness* | 4.9 (1.2) | 4.7 (1.2) | 4.5 (1.3) | 4.1 (1.4) | 15.50 a | 11.00 a | 1.84 |
Shelf display healthiness* | 5.1 (1.3) | 4.2 (1.5) | 3.5 (1.6) | 2.8 (1.4) | 114.03 a | 36.22 a | 0.13 |
Perceived freedom in product choice* | 4.8 (1.3) | 4.6 (1.3) | 4.7 (1.5) | 4.5 (1.5) | 1.23 | 6.63 b | 0.01 |
Preferred shelf display (% of total participants) | 71% | 4% | 21% | 4% | - | - | - |