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Table 6 Claims supported by references.

From: Quality of claims, references and the presentation of risk results in medical journal advertising: a comparative study in Australia, Malaysia and the United States

Claims with
references
Australia
n/N#(%)
Malaysia
n/N#(%)
US
n/N#(%)
Unambiguous 44/50 46/58 54/74
  (88) (80) (73)
Vague 58/76 129/205 71/157
  (76) (63) (45)
Emotive 20/35 19/52 9/48
  (57) (37) (19)
Non-clinical 2/2 17/31 30/39
  (100) (55) (77)
Australia and Malaysia P = 0.001
Australia and the US P < 0.001
Malaysia and the US P < 0.001
  1. # Total for each type of claim