Skip to main content

Table 5 Type of claims.

From: Quality of claims, references and the presentation of risk results in medical journal advertising: a comparative study in Australia, Malaysia and the United States

Classification of

claims

Australia

n/165 (%)

Malaysia

n/346 (%)

US

n/318 (%)

Unambiguous

50

58

74

 

(30)

(17)

(23)

Vague

76

205

157

 

(46)

(59)

(49)

Emotive

35

52

48

 

(21)

(15)

(15)

Non-clinical

4

31

39

 

(2)

(9)

(12)

Australia and Malaysia

P < 0.001

Australia and the US

P = 0.001

Malaysia and the US

P = 0.042