Table 2 Reasons for using e-cigarettes: open-ended comments from e-cigarette users

To quit smoking

For health, as e-cigarettes were perceived to be less toxic than tobacco

Less expensive than regular cigarettes

Can be smoked everywhere, including smoke-free places

To avoid disturbing other people, or producing environmental tobacco smoke or the smell of stale smoke

For the pleasure of smoking, including the pleasure of inhaling and smoking-related actions

To reduce cigarette consumption

Curious to test a new product

Ecigarettes taste and smell good

Previously failed to quit with either nicotine patch or bupropion

To get nicotine

Total (from three open-ended fields)